Expertise
The security sector is one of the most competitive and diverse Industries. With such a crowded market, voices are drowned out and messages go unheard. Too many vendors rely on the same over-used messages and vocabulary, struggling to differentiate. We have worked with security vendors and have unique insights into physical and IT security. These help us to understand how to create the right PR & marketing platform that sets you apart and drives your audience to think differently about security by extension, you.
Interest Areas
Our security PR team represents organisations across numerous areas including Access control, Biometrics, Perimeter security, Physical Guarding, Cybersecurity, Coastal Security, Airport security, Border Security, Surveillance, UAVs.
The landscape is changing. Messaging is becoming sharper and more sophisticated. Communications channels are changing too. Our specialist team is intimately connected to the community, dealing with the issues, the media, and the influencers that serve the space every day.
As a data-driven PR agency, not only do we support clients, we have also run media briefs and crisis communication processes for clients. Renowned as a premier PR agency for the security sector in South Africa, not only do we support clients at managing reputation, we have also run media briefs and crisis communication processes for some prominent security companies.
Capabilities
Our PR agency believes in outstanding communication. Our experience and data-driven insight allow us to design campaigns that elevate you above your competitors in the media and amongst influencers. We align our approach with your business objectives, determining what tactics are best suited to generating leads, managing crises, securing investment interest, or building the brand.
Results
We have used potent combinations of media relations, digital marketing and industry analyst relations to successfully position our security clients for investment, delivered leads and support marketing goals as well as diffuse a lot of crisis situations.