Public Relations Strategy
A presence in the media can be vital in raising awareness of an organisation’s position and views, gaining public support, building and promoting a brand or product or mitigating a crisis. If done properly, public relations and media relations are powerful tools that can play a significant part in helping our clients to achieve their objectives.
We believe our clients should make news rather than just respond to it. This is the foundation of all our public relations campaigns. We work with our clients to communicate their news and opinions in a way that will capture the attention and imagination of their audience.
Engagement with the news agenda
Alongside our commitment to creating media opportunities pro-actively, we are rigorous in our media monitoring and analysis to ensure that our clients are engaging fully with the news agenda. Through this, we can ensure that our clients are putting forward information and opinion that is both useful for journalists and provides a mechanism for our clients to convey their messages.