If you are hoping to get the word out there about your business, public relations is the answer. Public relations has the power to reach a large audience, giving your business the platform it needs to really shine and allows you to attach credibility to your product or company.
But what are the various advantages of public relations? Let’s take a look at the top five advantages to uses public relations to expand your business.
Let’s face it– consumers today are more cautious when spending. That’s why having credibility is so essential to a successful business. Because PR and advertising are very different things, consumers are likely to give credibility to your business when they see it mentioned in the media (uncompensated!) compared to when they see your ads or billboards. Studies show that PR has 7 times more credibility among consumers than advertising!
2. Target Market
With PR, it’s much easier to aim and fire on that target market you are hoping to reach. Media sources can place the information that is right up the consumers alley and give them the required information they need. If you are an accountant hoping to generate some new clientele, placing an ad in a teen magazine likely won’t help you. But a well written article smack dab in the middle of the finance section will probably lead you right where you want to be. These target markets are especially vital in businesses that only appeal to a small target market.
While it’s true that PR can be costly if you hire the wrong firm, considering the cost of other promotional advertising, it is on the cheap end of the scale. When you step back and look at the cost of PR considering the possible leads when reaching the right market, you’ll find that the cost is very beneficial.
4. Lead Generation
The media placement that you receive from PR is long lasting. You’ll likely have an initial flood of leads, and then as time wheres on, you’ll notice that there is still the possibility of lead generation from just one good media mention. As people and businesses stumble on the PR, it will still be effective at generating leads (thus leading back to our #3 point: cost).
PR isn’t just promoting an item or a special. PR takes your entire business and puts it in the lights. This helps create an image of your company and creates the possibility of a more well rounded patronage. Effective PR leaves your company with a positive image, which is always helpful in the future.
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